In winter 2018, I had the chance to work with professor David Sept of the University of Michigan's College of Engineering in order to propose a brand identity for their IRACDA conference.
The IRACDA (Institutional Research and Academic Career Development Award) program is one of several NIH supported programs that train biomedical engineering post-doctoral fellows for research and teaching careers in academia. Each year, the IRACDA program hosts a mentoring conference to help fellows transition into the academic side of the biomedical field. The attendees not only look forward to attending the conference for networking and career-building purposes but also to have the chance to explore Ann Arbor and experience summer in the state of Michigan.
In my proposed brand identity, my goal was to highlight the conferences mentoring and transitional components, while also adding elements of excitement and fun. Bright shades of yellow, green, and blue blended by gradients, adjacent to angular text and square pixels create an exciting backdrop to some of the most transitional moments in these fellow’s lives.